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Joe Cross is an Australian entrepreneur, author, filmmaker, and wellness advocate. He is most known for his documentary Fat, Sick & Nearly Dead in which he tells the story of his 60-day juice fast. He is the founder and CEO of Reboot with Joe, a health and lifestyle brand. Following the release of his documentary, Cross has published four books about juicing. In February 2014, Cross released his latest book titled The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing that became a best-seller.